Indianapolis, IN. (May 14, 2008) – eTapestry announced today that it will now be offering its Application Programming Interface (API) module free of charge. The eTapestry API provides nonprofit organizations and third-party developers the necessary tools to facilitate an exchange of data between the eTapestry database and other applications.

"We are pleased to provide free access to the API to both customers and the fundraising software development community as a whole," said John Moore, eTapestry's CTO and vice president of development. "Our hope is that by providing a level of transparency and openness, organizations can leverage the data they store in eTapestry in creative and functional ways."

By using the eTapestry API, organizations can build tools with higher functionality than standard ecommerce or registration pages. "The availability of the API to everyone will allow us to reach a broader audience and will enable the solution to be customized to serve an organization's exact needs," said Moore.

The API may also be used as an automated data entry interface, in which data is sent one record at a time through the interface of another database or application into eTapestry. eTapestry's API utilizes Simple Object Access Protocol (SOAP) to push data to, or pull data from an eTapestry database.

eTapestry will continue to offer pre-packaged applications and services that leverage its own API for the most commonly requested fundraising features. By making the API available for free, the company expects to see a whole new set of specialized tools being built to address very specific needs. While the API documentation and sample code is free, organizations or developers that need help with their projects can still choose to partner with eTapestry consultants. The API can be accessed at www.etapestry.com.

About eTapestry
Founded in 1999, Indianapolis-based eTapestry® is the first web-based donor database and communications management system that delivers its software over the Internet, allowing access from desktops, laptops and mobile devices. eTapestry’s website development, ecommerce and advanced email tools give its more than 3,000 customers a fully integrated and maintenance free solution. For more information, visit www.eTapestry.com. eTapestry is a Blackbaud company.

Media Contact:

Steve Rusche
eTapestry
steve.rusche@eTapestry.com
317.336.3827(etap) x224

Melanie Milonas
Blackbaud, Inc.
melanie.milonas@blackbaud.com
843.216.6200 x3307

Source: eTapestry

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